‘Our Paris showroom expresses the sustainable material world of Vescom – what we call our Sustainable Materialogy,’ says Franck Lavigne, Managing Director of Vescom France. The space continues the strategy of other Vescom showrooms, which all uniquely respond to their local situation. ‘Here, we wanted to create an environment where architects and designers can truly engage with our sustainable wallcovering, upholstery and curtain fabrics and experience the unique atmosphere of Vescom. This showroom offers our clients a place to take their time, explore our offerings, tap into our wealth of knowledge as makers, and find inspiration for their projects.’

The showroom maintains the serenity and open airiness of the space’s former life as a photography gallery while supporting its new role. Interior architect Bas van Tol met the challenge of integrating many different functions in the large interior, including a welcoming area, a material lab with samples, workplaces, and a flexible zone for presentations and meetings. Custom architectural elements and furnishings introduce flexibility, such as room dividers that can be opened and closed to adjust the space.

Instead of merely showcasing products, the two-level ‘working showroom’ integrates Vescom’s diverse range of products throughout the entire interior, demonstrating their versatility, functionality and benefits. Upholstered elements add softness, while layered walls – expressive coloured panels against a calm backdrop – create depth and show how wallcovering can transform a space.