In Stockholm, Vescom joins a shared space at Fatburen with a handful of select design brands: Blå Station, Zero Belysning, Källemo and Collection AB 100%. Vescom’s professional audience of designers and architects is welcomed into an industrial-style interior defined by sweeping street-facing windows and dramatic double-height ceilings.

Bas van Tol’s interior design concept works entirely within the existing architecture, showcasing how to best apply Vescom’s innovative interior material solutions. The holistic world of Vescom is expressed through the wallcovering, furniture upholstery and curtains hanging in the space, with everything effortlessly coming together to form a cohesive material story through texture, colour and look and feel.

Van Tol treated the space like a stage set, making the architects and designers the performers. They can take a seat at a workstation, comfortably taking their time to browse through Vescom’s materials and make selections. They can connect with clients and partners in a design-focused setting to be inspired by the solutions on show. ‘Vescom’s “material lab” is a meeting place for professionals who work with textiles and wallcovering for all kinds of contract environments,’ says Janne Wetterlind, managing director of Vescom Scandinavia. ‘Here you can sit down, be inspired and play with all kinds of coordinated materials and colours, and immediately see a project come together. The whole idea is about simplicity and ease.’